Birth of a Legend
The extraordinary journey of Ferruccio Lamborghini
Tractors to Supercars
1948
The Beginning
Ferruccio Lamborghini's journey begins with Lamborghini Trattori in 1948, thriving in the production of tractors marked by the zodiac bull. The venture's success propels Lamborghini into wealth. In the late 1950s, he diversifies into fuel burners and air conditioning, even contemplating helicopters.
Ferrari's dismissive remark about tractors sparked Ferruccio's resolve to create his own sports cars.
1963
Birth of a Legend
Leading to the founding of Automobili Lamborghini in 1963, Ferruccio established a factory in Sant'Agata Bolognese to produce refined grand touring cars. The first production model, the Lamborghini 350 GTV, debuted at the Turin Motor Show.
The Lamborghini Legacy
1948
Lamborghini Trattori
Company founded to manufacture tractors.
1963
Automobili Lamborghini
Sports car company founded in Sant'Agata Bolognese.
1966
Miura Introduction
The revolutionary mid-engine Miura is presented.
1972
Company Sale
Ferruccio sells the automotive business.
1975
Wine Production
Begins producing wine at La Fiorita estate.
1993
Ferruccio's Passing
Ferruccio Lamborghini passes away at 77.
1996
Patrizia's Leadership
His daughter takes over the wine business.
Lamborghini's Rise, Fall, and Vineyard Legacy
1963-1972
The Rise
Automobili Lamborghini S.p.A., founded on May 7, 1963, exceeded Ferruccio's expectations, making Lamborghini a formidable name in the sports car world. By the late 1960s, the company employed approximately 4500 people.
1972
The Sale
Economic challenges, the oil embargo, and a global recession forced Ferruccio to sell 51 percent of Automobili Lamborghini in 1972. Just two years later, he parted with his remaining shares and left the factory.
Revolutionizing Roads and Wines
1975
La Fiorita Estate
Ferruccio's post-automotive venture led him to the La Fiorita estate by Lake Trasimeno in Umbria. In 1975, he entered the wine industry, producing 'Sangue di Miura' ('Blood of the Bull') with enological supervision.
Embracing a renewed spirit, Ferruccio also constructed a hydraulically powered golf course and a car museum. His enduring love for the Miura model persisted until his passing on February 20, 1993, at the age of 77.
1990s
Patrizia's Winemaking Legacy
His daughter, Patrizia, takes over in the mid-'90s, continuing the pursuit of quality wines. Under Patrizia's stewardship, the estate's vineyards flourish, focusing on Sangiovese, Merlot, Cabernet Sauvignon, and Grechetto.
Present Day
Legacy Lives On
Extensive replanting and meticulous winemaking, supervised by Riccardo Cotarella, yield high-standard modern wines, showcasing a commitment to quality and the terroir. Lamborghini's legacy endures in every bottle crafted with precision and passion.
Gallery
The iconic Lamborghini Miura
Where it all began: Lamborghini tractors
La Fiorita estate vineyards
Lamborghini wine legacy
Modern era Lamborghini